Online Seminar #26 - Google Analytics x Data Science

Google Analytics collects tons of data from your website. But just looking at the series of pre-built dashboards on the Google Analytics website that are designed for generic purpose won’t help you answer your own business questions.

Instead, you want to directly download the data and use various Data Science methods to gain deeper insights to answer your own questions by visualizing it from various perspectives, wrangling it flexibly, and applying various analytics methods.

I have provided a seminar to demonstrate the following topics.

• Introduction to Google Analytics Data
• Visualizing Google Analytics Data
• User Engagement (DAU/MAU) Analysis
• Text Analysis
• Time Series Forecasting with Prophet