Online Seminar #42 - Cohort Analysis Part 1 - Layer Cake Chart

The Layer Cake chart is often used to understand how the recurring revenue (MRR or ARR) is accumulated over time but also to see how efficient and sustainable SaaS / Subscription businesses are growing. By segmenting your customers based on when they converted, you can see if the revenue retention is improving or not.

But creating this useful chart is not straightforward unless you know a few tricks of Data Wrangling.

Kan presents how to prepare the data and create the Layer Cake chart quickly with Exploratory.

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