Online Seminar #44 - Cohort Analysis Part 3 - Customer Life Time Value with Survival Curve

It's critical for any SaaS businesses to understand what the customer lifetime value (CLV) is. Without accurately estimating the customer life time value you don't know how much you can spend for acquiring customers via Sales or Marketing. However, calculating the CLV has been somewhat mysterious.

In this seminar, Kan has introduced a way to estimate the CLV by using the Survival Curve data.

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