How to Create Cohort Chart to Monitor Churn & Retention

If your business is SaaS or subscription based business model, one of the most important jobs is to monitor churn & retention in order to grow your business.

But many people make mistakes by monitoring the churn or retention itself as KPI without understanding the survival bias.

What you want to do instead is to perform Cohort Analysis by drawing survival curves by cohorts and compare by lines, not by points.

In this seminar, Kan will discuss the problem with the churn or retention KPI, introduce survival curve method, and demonstrate how you can create survival curve for your churn / retention data in order to perform cohort analysis.

Agenda:

Video

Here is the recorded video.

Past Seminars

You can check other past seminars on this page.

For the upcoming seminars, check out our Exploratory Online Seminar page!

Export Chart Image
Output Format
PNG SVG
Background
Set background transparent
Size
Width (Pixel)
Height (Pixel)
Pixel Ratio