Seminar #56 - Measuring Customer Engagement - DAU/MAU

Customer engagement is important for any business. It is an indicator of if and how much your business can grow.

There are various ways to measure customer engagement, but one most commonly used metric is something called 'DAU / MAU'.

In this seminar, Kan introduces the 'DAU / MAU' metric and demonstrates how you can do data wrangling and visualization to monitor the trend.

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For the upcoming seminars, check out our Exploratory Online Seminar page!