Metrics / KPI List
Data-driven business improvement starts with defining metrics and monitoring them. We have summarized important metrics by industry.
SaaS / Subscription
We introduce a variety of key metrics essential for understanding the current state of SaaS and subscription-based businesses.
This note explains revenue-related metrics such as MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and New MRR.
This note explains metrics related to customer churn and retention, including churn rate, customer retention rate, and Net New MRR.
This note explains metrics related to revenue growth and reduction through customer upgrades and downgrades, such as Expansion MRR, Contraction MRR, and Net New MRR.
This note explains efficiency-focused revenue metrics, in particular the Net Revenue Retention (NRR) rate.
This note explains CLV (Customer Lifetime Value), a metric that represents the total revenue generated from a single customer.
This note explains the MRR Retention Rate, which measures how much recurring revenue is being retained over time.
This note explains the MRR Expansion Rate, a metric related to revenue growth from customer upgrades.
This note explains the Net MRR Churn Rate, which measures the extent of revenue loss from existing customers.
This note explains the Quick Ratio, a metric used to measure the efficiency of revenue growth.
This note explains ARPU (Average Revenue Per User), a metric that represents the average revenue per customer.
This note explains the Payback Period, a metric that shows how long it takes to recover customer acquisition costs.
This note explains Unit Economics, a commonly used metric framework in SaaS businesses.